[Press Release] The first ever "Hello Kitty Run" event in PH

What a success!  This is how we refer to the first ever "Hello Kitty Run" event in the country, carrying the 2017 theme "Link Love Together."

Tokyo Gets Co., Ltd., a Japan-based entertainment agency, through its local affiliate Ten:22 Business Solutions, first brought the " Hello Kitty Run Manila" on 21st October 2017 at the SM By The Bay, SM Mall of Asia.  It was a major success, with over 10,000 participants.

The first Hello Kitty fun run was held in Bangkok in February 2016.  Afterwards, it was also brought by Tokyo Gets to many other Asian countries, such as, Singapore, China, Indonesia, and Vietnam.

Throughout the event, the concept " Link Love Together" was widely adopted from race kits to decorations, merchandise to food & beverage, etc.  The event attracted numerous media support both from online and offline platforms. 

Tokyo Gets and Ten:22 would like to acknowledge and appreciate the support of its main partner CHERIFER Syrup, along with other sponsors, namely, SM By the Bay, ETC, 2nd Avenue, Philippine Star, Manila Bulletin, Business Mirror, Otaku Asia, Golden Phoenix Hotel, Rizal Park Hotel, Hisense, Toy Kingdom, Skin White, Skechers, Pocari Sweat, Crystal Clear, Pascual Creamy Delight, Fujifilm Instax, Salonpas, ACER, Softex, Gardenia, Kinds in Mind, Banana Peel, Bert Lozada Swim School, Mogu Mogu, UBER PH, Chips Delight, and UCC Coffee.  They filled the grounds with dozens of themed activities, games, and photo corners that provided the runners a fun-filled and memorable day!

Social networking sites Facebook and Instagram unleashed their power to create the hype and euphoria for Hello Kitty Run Manila 2017.  The first week of its Facebook page showed an instant 10,000 followers, and had more than 31,000 followers during the event day itself!  Registered participants happily and proudly shared their photos and status with the hashtags #HelloKittyRunManila2017, # LinkLoveTogether, and #HKRManila2017.  

Following the success of "Hello Kitty Run Manila 2017 - Link Love Together", Tokyo Gets and Ten:220 are excited and proud to present the next event in Cebu, Philippines early 2018.  

Character events draw a lot of attention in Asia and it is highly anticipated that characters-related promotion will be a continuous trend.  Tokyo Gets Co., Ltd. has branch offices in Taiwan, Indonesia, Thailand, and partners with Ten:22 Business Solutions in the Philippines to provide optimal licensing promotion based on the culture and trends of the country.  

We provide support services to solve complex license agreement problems from content selection, negotiation, contract making to production, etc.  For further information and inquiries, please get in tough with Mr. Lynard Longcop via email at lblongcop@ten22businesssolutions.com, or Miss Yamada at tg_tokyo_info@tokyogets.com.  

(c) 1976, 2017 SANRIO CO., LTD  Approval No.: P170800041TG

5 Reasons Why I Enjoyed Hello Kitty Run Manila 2017

October 21, 2017 - the date marked for the first ever Hello Kitty Run in Manila.  I did not check whether it was an auspicious date, but what we had that day was a great weather and a highly energetic crowd.  SM Mall of Asia Complex offered a route that was lined with Hello Kitty props of pink and white for a perfect selfie and groufie for all participants.   

On a more personal note, I'm keeping my fingers crossed for another edition of the Hello Kitty Run in 2018.  

This year's Hello Kitty Run Manila was indeed one of the most enjoyable, family/kid-friendly run events I ever participated in.  As I'm writing this blog, a week has already passed since the event, but I still get that happy feeling whenever I view event photos circulating in social media.  It should be easier now to write about the event, and sum up my enthusiasm in five points.  

1.  I'm a cat person.  I love Hello Kitty. No explanation needed.  

2.  It was a kid-, family-friendly event.  A lot of participants showed up wearing pink tutus and other personal effects which can be easily associated with Hello Kitty.  Every one was into the scene and ready to be seen - donning costumes and some cosplay make up, selfie-ready camera phones, selfie sticks, and their favorite running buddies. 

3.  Props for photo opp, all white and pink along the route. Fans could surely visualize Hello Kitty's paw print of approval on those.  There were also boxes from which people could pick a prize, and claim it at the redemption booth after the finish line.  Instant prizes galore.  

4.  Hydration:  water and cold POCARI drink. They did not seem to run out of drinks at every kilometer mark.  I was already at the last wave, and there were more than enough drinks for every one.  Almost all used paper cups ended where they should be - in the trash bins.

5. The finisher's medal is lovely.  It is a standout in my collection of run event medals.

   

Congratulations to the people behind the success of Hello Kitty Run Manila 2017! Hello Kitty fans appreciate your effort in bringing such a big themed event to Manila.  We're excited to hear about a repeat in 2018.  😊😺💓

Hello Kitty Run Link Love Together Manila 2017

Hi there, Hello Kitty fans! Are you ready to spread love and have fun with Hello Kitty? After visiting Japan, Taiwan, Singapore, Malaysia, Vietnam, Thailand and Indonesia, Hello Kitty is (finally) coming to the Philippines through the first ever Hello Kitty Run Manila 2017 happening on October 21, 2017! Let’s have fun with family and friends with the fun run’s theme, “Link Love Together!”

Our beloved Hello Kitty will inspire love and share happiness with everyone in the 5km fun run at the SM By the Bay, SM MOA Complex. To show her excitement to meet all participants, she prepared an exclusive edition Hello Kitty Run Manila 2017 race kit consisting of themed race tee and race bib, with lots of special gifts from sponsors, all in a very cute exclusive Hello Kitty Run Manila 2017 drawstring bag! Everyone who will cross the finish line will also receive a very cute special edition Hello Kitty Run finisher’s medal for their effort!

Hello Kitty herself will meet-and-greet friends and fans at a special stage program during the event! There will also be lots of activities and booths where you can get exclusive and limited edition souvenirs and merchandise.

Early bird tickets has been selling from July 1 until August 15; Standard tickets from August 16 to September 15; and Last minute tickets from September 16 to October 15. Register now at www.hellokittyrunph.com !

Hello Kitty Run Manila 2017 is organized by Tokyo Gets Ltd and Ten:22 Business Solutions in partnership with CHERIFER Syrup, along with its official venue partner, SM By the Bay, official media partners; ETC and 2^nd Avenue, Manila Bulletin, Philippine Star, Business Mirror and Otaku Asia, major partners Pocari Sweat and Crystal Clear, Toy Kingdom, Skin White, Rizal Park Hotel, Golden Phoenix Hotel, Pascual Creamy Delight, Skechers, Devant, and marketing partners Salonpas, Acer, Banana Peel, Fujifilm Instax, Softex and Healthy Innovations. This event is supported by JLOP (Japan’s Ministry of Economy and Industry, Contents Division).

Let’s LINK LOVE TOGETHER at HELLO KITTY RUN MANILA 2017!

Sharing some photos and a video of happy participants from the past Hello Kitty Run events.