Under Armour Kicks Off Promising 2017 with 'Armour @ The Fort'

MANILA, PHILIPPINES – Under Armour, the most innovative sports and fitness clothing line in the world today, successfully held “Armour @ The Fort” on Saturday, January 28 at the Bonifacio High Street Amphitheater in Taguig City.

Under Armour @ The Fort had a two-part program that was filled with exciting activities for Under Amour fans and fitness enthusiasts alike.

On the first agenda of Armour Day, the affair kicked off with a morning run, which was conducted by the country’s renowned running coaches Titus Salazar and Dan Brown. It was followed by Unilab’s fitness and nutrition symposium. The company then made an official announcement of its joint venture with Under Armour to launch Run Limited Exceed 2017 later this year.

Catering to active lifestyle aficionados, the afternoon schedule had a full swing of activities that was attended by the who’s who of the sporting community like ultra marathoner Ferdie Capiling and the UP women’s football team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants. 

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at www.facebook.com/underarmoursea.

Under Armour launches UA Run Crew

With running becoming part of the daily routine among fitness aficionados in the busy streets of the metro, Under Armour is set to formally launch the UA Run Crew in collaboration with APEX Sports Training System. 

UA Ambassadors + Manila's Fitness enthusiasts @UA Run Crew launch

Under Armour's UA Run Crew is a tailor-made program for active lifestyle enthusiasts and aspiring runner as it provides a step-by-step guide towards a person's objective in running.

Proving that running is not complicated as it may seem, the UA Run Crew is consisted of community runs every Saturday that comes along with an in-depth seminar with fitness experts to flesh out every essential aspects about running, including dynamic warm-up exercises, injury prevention, race day nutrition, and many more.

In addition, first 20 male and female participants will have the opportunity to try the highly acclaimed UA Charged Bandit 2 as part of UA Run Crew's monthly shoe trials.

UA Charged Bandit 2 

The UA Charged Bandit 2 is a good running partner as it sports the Molded Miro G®  foot bed that takes the shape of the foot for great cushioning as well as a rubber outsole that offers full ground contact with deep tense grooves for extra flexibility. 

Aside from the UA Run Crew, Under Armour will also be introducing the UA Record and MapMyRun digital applications that track and monitor the progress of runners.

The UA Run Crew will be headed by the brand ambassador and program director Jim Saret, who is the sports and fitness training consultant of the Philippine Olympic Committee. He currently serves as the president of Scientific Sports and Fitness Council of the Philippines. 

Interested applicants can now register in all Under Armour brand houses in BGC, UP Town, and soon to open Greenbelt store in November.  You may also register online at http://www.coachjimsarte.ph.

Registered applicants will be part of the very first Under Armour Run Crew in the country. They will receive exclusive discounts, be the first to try the latest innovation gears from Under Armour and get free coaching from our international trainers Coach Jim and Coach Toni Saret along with the other Under Armour PH ambassadors.  

Meet UA Run Crew's top women coaches: Zoe Pond-McPherson, Kat Geronimo-Garcia, Toni Saret

Helping runners to be a better version of themselves as they cross the finish line with flying colors and big a smile, join Under Armour's campaign on social media by using #RunWith Fight.  

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.