Nike+ Motivates Runners Through Music

Nike+ Running partners with Spotify to develop a game-changing experience that unites the tracking of the Nike+ Running App with the world’s largest music streaming service.

When it comes to running, music is motivation – just ask the earbud-wearing athletes pounding sidewalks, tracks, treadmills and tree-lined trails. Likewise, an ever-growing body of research has confirmed music’s performance-enhancing effects: it can reduce a runner’s perception of exertion and fatigue as well as increase happiness and excitement.

Nike+ Running’s newest app update, developed in partnership with Spotify, integrates these findings and builds upon the success of the Nike+ Run Club playlists already on Spotify by enhancing runners' overall in-run music experience. Notably, the update introduces Nike exclusive Pace Stations, which invite users to input their pace goal and musical preference. This data then informs a target BPM (beats per minute), which in turn creates a personalized 100-song playlist designed to push the runner’s pace. The first-of-its-kind instructive experience then guides runners to their goals when they step in-beat to the prescribed songs.

“Since our launch as the original running app in 2006, music has always been core to the Nike+ Running experience" said Adam Roth, Nike VP, Global Running Brand Marketing. "Our partnership with Spotify takes that experience to a new level, leveraging personalized music as motivational fuel every run, for every runner."

Spotify music is also an integral part of the Nike “Find Your Fast” challenge this summer. An eight-week program developed by expert Nike+ Run Club coaches, the challenge includes workouts, tunes and expert tips to help all runners, whether they are completing their first mile or realizing a personal best.

"Nike and Spotify are combining forces to create the ultimate motivating experience for runners," said Erin Clift, VP Consumer and Partner Marketing, Spotify. "Nike+ runners now have access to millions of tracks through Spotify to help them achieve their personal goals and find their fast this summer."

8,692 Women Became #BETTERFORIT

On the evening of 9 May, 8,692 women ran the streets of Filinvest City, Alabang at the inaugural Nike Women's 10k Manila (#WeRunMNL). For more than 40 percent of the participants, this was their first ever 10k race, a testament to how sport and fitness are fueling a new women’s lifestyle. The Nike Women’s 10k Manila is the culmination of a series of initiatives by Nike since January, connecting, inspiring and enabling women to reach their fitness goals, and achieve their personal best. It is both the first all-women race Nike has organized in the Philippines, and also the biggest all-women race in the country so far.

Every aspect of the race encouraged the women to be #betterforit, pushing thousands of Filipinas to take on challenges and commit to become better versions of themselves. The route went through the residential areas of Filinvest and featured hills which the women conquered together. The race village, located within a multi-level carpark, had Nike Training Club (NTC) stations challenging women to be #betterforit through workouts such as squats, lunges, planks and push-ups to earn rewards. DJ Jess Milner, a fast-rising female DJ in the music scene in Manila, was on the deck to add to the high energy level. Women made their #betterforit commitments which were brought to life within an interactive #betterforit dome installation. 

“Women across the globe are embracing the fitness and sport lifestyle, and this is even more evident in the Philippines. We are here to empower them through services, product innovation, athlete inspiration and motivating them to be the better version of themselves,” says Patrick Reyes, Country Marketing Manager for Nike Philippines. “Whether it was her first 10k race, or a moment to achieve her personal best, Nike is here to inspire, connect and enable women to be #betterforit.”

Nike enabled women to train for the race through Nike+ Run Club sessions every Saturday, weekly N+TC classes, and free sessions with partner gyms which included Onelife Studio Makati, High Intensity Interval Training Philippines, 360o Fitness Club, Striking MNL, Plana Forma, and Elorde Boxing Gym. As part of the training journey, participants took part in N+TC Live on 25 April in Valkyrie, Manila’s largest nightclub. Led by NTC Trainer Sheena Vera Cruz, N+TC Live took over 200 participants through a high-energy NTC workout.

Apart from the activities, the women trained with the global community on Nike+, through the Nike+ Running app and Nike+ Training Club app which provided customized training programs designed by coaches.

“This is definitely something that I will remember for a long time. This is my first time joining an all-women race, and my whole race experience has been so beautiful and positive. I’m sure all runners who joined the Nike Women’s 10k Manila will say the same,” shares Monica Torres, number one female triathlete in the Philippines. “All women who crossed the finish line are better for it and have every reason to be proud of achieving their 10k goal.”

Nike Women’s 10k Manila is part of the global Nike Women's Event Series, connecting more than 200,000 women across 25 cities. Designed to power women to be better through sport, the series includes the Nike Women’s Race Series, with runs ranging from 5k to half marathon, and the N+TC Tour, a five-hour training challenge hosted by elite athletes and master trainers.

Nike Women's 10K Manila

Filipinas now have the opportunity to be part of a global community of sport that motivates, inspires, and connects athletes around the world with the inaugural Nike Women’s 10k Manila (#WeRunMNL) on 9 May 2015. Coming from the insight that Pinays love to run and train with a partner, the Nike Women’s 10k Manila takes on a unique twist by requiring participants to register with their best female buddy and enjoy the experience with the rest of the growing community of strong, beautiful women who are motivated to achieve their personal running goals. Set to take place in Filinvest, Alabang, there are 10,000 slots available. 

The Nike Women’s 10k Manila is part of the global Nike Women’s Event Series, which includes the Nike Women’s Race Series and N+TC Tour. The global event series will see more than 200,000 women around the world celebrate and experience the power of sport through a series of one-of-a-kind, high-energy training events.

To help prepare women achieve their personal bests, participants can get access to elite Nike Run Club training sessions in the weeks leading up to the Nike Women’s 10k Manila. Race registrants also get free access to a variety of fitness classes such as yoga, Pilates, barre, HIIT and an exclusive NTC Live (Nike Training Club Live) event on 25 April 2015 at Valkyrie, Manila’s largest nightclub. Participants can also train and prepare for the race through the Nike+ Running and Nike+ Training Club Apps, available for free on iPhone and Android. These best-in-class apps combine the power of Nike’s 65-million-women strong social community with the expertise of Nike’s top trainers.

“Women in the Philippines today, and all over the world, are increasingly engaged in fitness and sports and we are excited to launch the inaugural Nike Women’s 10k Manila. From the time they register with their best friend, they will be inspiring each other and the community around them – whether it is through training, or race day”, says Patrick Reyes, Country Marketing Manager of Nike Philippines. 

Online registration for the Nike Women’s 10k Manila is now available. Participants can pay online via credit card or via prepaid cards available at select Nike stores to complete their online registration. Registration fee is PHP 1,800 per pair. For more information, visit http://www.nikewomen10kmnl.com