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Saturday, July 6, 2013

Loose change for a BIG change


 
SM Hypermarket is pleased to announce the chain wide roll out of its Baryanihan project today, July 6.

SM Hypermarket, the country's biggest hypermarket* chain wishes to imbibe the bayanihan spirit by bringing its people and the community to work hand-in-hand for a worthy cause.  Derived from the combined words "barya" (coins) and "bayanihan**" (spirit of communal unity and cooperation) - Baryanihan  enjoins shoppers to donate their loose change for a local community cause. Shoppers are assured that every centavo goes a long way. A receipt is issued for every donation.

On its second year, Baryanihan focuses on education with public schools as beneficiaries. SM Hypermarket, besides initiating and facilitating this project, also made a commitment to double the amount of donation that will be raised.  

Here is an inspiring Baryanihan video produced by SM Hypermarket. 


 
Take part in this project and help your community.  Visit SM Hypermarket today. 

 
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*Hypermarket - a retail format that combines the features of a supermarket with those of a department store.
 
** Bayanihan - a Filipino word derived from the word bayan, meaning town, nation, or community in general; lit., being a bayan; it refers to a spirit of communal unity and cooperation.

Disclaimer:  This is not a paid blog article.  Meowthlovescoffee supports SM Hypermarket's Baryanihan Project.

 

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