Two decades of commitment with the world’s most popular sport, Alaska Milk
holds the 20th Alaska Football Cup at the Alabang Country Club in Ayala Alabang
Village for a three-day event, November 28 – 30.
The biggest football
event for young athletes attracted players of all ages, from as young as six
years old. They have gathered to participate in one of the
longest-running and most successful grassroots-development programs in the local
football scene.
“This marks another monumental event for Alaska. We have
410 teams and a total of 6,150 football players together in one venue, all
united by their love for football,” shares Wilfred Uytengsu, President and CEO
of Alaska Milk Corporation. “It is of great pride to witness how the Alaska
Sports Program has engaged young athletes into this kind of culture, and how
they live by the values inherent in sports,” he further adds.
The Alaska
Football Cup is one of the highly anticipated annual football tournament for
today’s young athletes. The weekend event will be played with more than 800
seven-a-side games, in 29 football fields, and officiated by over 168 game
officials.
School teams and football clubs from all over the Philippines
including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi,
Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon,
Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod,
Iloilo, Mindoro and Metro Manila will participate.
Alaska on
developing the child’s “winning form”
Alaska Milk encourages sports
engagement, as it instills the values of determination, discipline, hard work,
team work and sportsmanship during the early stages of a child’s life.
Participation in sports like football helps them achieve the “winning form”,
which has been Alaska’s goal for children since it launched its first football
cup tournament in 1995.
Football provides an active alternative for
children in place of passive activities such as watching television, surfing the
Internet, or spending too much time on social media. The National Nutrition
Survey of the Food and Nutrition Research Institute (FNRI) reported that health
issues are best addressed by adopting an active lifestyle along with healthy
diet, and regular drinking of milk, at least twice daily.
Sports
tournament like this develops the athletic and social skills of participants
through healthy competition among the same age group, while it boosts physical
and mental development. Become an inspiring athlete too and join Alaska’s sports
programs - NUTRITION. ACTION. CHAMPION.