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Sunday, September 25, 2016

Under Armour launches UA Run Crew

With running becoming part of the daily routine among fitness aficionados in the busy streets of the metro, Under Armour is set to formally launch the UA Run Crew in collaboration with APEX Sports Training System. 

UA Ambassadors + Manila's Fitness enthusiasts @UA Run Crew launch
Under Armour's UA Run Crew is a tailor-made program for active lifestyle enthusiasts and aspiring runner as it provides a step-by-step guide towards a person's objective in running.

Proving that running is not complicated as it may seem, the UA Run Crew is consisted of community runs every Saturday that comes along with an in-depth seminar with fitness experts to flesh out every essential aspects about running, including dynamic warm-up exercises, injury prevention, race day nutrition, and many more.

In addition, first 20 male and female participants will have the opportunity to try the highly acclaimed UA Charged Bandit 2 as part of UA Run Crew's monthly shoe trials.


UA Charged Bandit 2 
The UA Charged Bandit 2 is a good running partner as it sports the Molded Miro G®  foot bed that takes the shape of the foot for great cushioning as well as a rubber outsole that offers full ground contact with deep tense grooves for extra flexibility. 

Aside from the UA Run Crew, Under Armour will also be introducing the UA Record and MapMyRun digital applications that track and monitor the progress of runners.

The UA Run Crew will be headed by the brand ambassador and program director Jim Saret, who is the sports and fitness training consultant of the Philippine Olympic Committee. He currently serves as the president of Scientific Sports and Fitness Council of the Philippines. 

Interested applicants can now register in all Under Armour brand houses in BGC, UP Town, and soon to open Greenbelt store in November.  You may also register online at http://www.coachjimsarte.ph.

Registered applicants will be part of the very first Under Armour Run Crew in the country. They will receive exclusive discounts, be the first to try the latest innovation gears from Under Armour and get free coaching from our international trainers Coach Jim and Coach Toni Saret along with the other Under Armour PH ambassadors.  


Meet UA Run Crew's top women coaches: Zoe Pond-McPherson, Kat Geronimo-Garcia, Toni Saret
Helping runners to be a better version of themselves as they cross the finish line with flying colors and big a smile, join Under Armour's campaign on social media by using #RunWith Fight.  

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.  

Monday, September 12, 2016

2016 Stephen Curry Asia Tour


Stephen Curry embarked on his second annual summer tour with Under Armour which began September 2. The reigning league MVP will once again share his commitment to helping players everywhere realize their potential both on and off the court, with a series of select clinics, events and activation. Unique experiences will roll out across four cities in five days for fans to feel the fervor and excitement for basketball that only Stephen and Under Armour can provide.

Some of Asia’s best young basketball players and fans will experience Stephen’s relentless dedication to the game of basketball up close and personal during tour stops in Shenyang, Guangzhou, Hong Kong and Taipei. “I’m thrilled to get the chance to visit some of the best basketball fans in the world this summer,” said Curry. “Being able to share my passion for the game with this next generation of players in Asia—while immersing myself in their incredible culture and witnessing first-hand the infatuation for the game—is humbling, and personally it’s a tremendous re-energizer for the upcoming season. I can’t wait to meet some of the phenomenal fans and players who are committed to driving the game forward on a global scale.”

The 2016 “Stephen Curry Asia Tour” connects Stephen with the people and culture of these diverse countries through up close and personal interactions, via experiential activation, cultural happenings and more, in an effort to showcase Stephen’s love of the game and unending drive to get better, all while sharing and spreading that commitment and passion for basketball with fans and players alike.

The Philippines will surely never miss out this tour as basketball is the country’s top sport and being able to play on court with the Back-to-Back MVP Stephen Curry is one of the Filipino youth’s most awaited basketball experience. To represent Philippines, Under Armour PH in partnership with Slam sent out 2 young basketball aficionados, Juan Gomez De Liano and Gian Mamuyac.

Gomez De Liano, a 6 feet point guard of the University of the Philippines Integrated School was also able to play with Steph Curry during the MVP’s #UAROADSHOWMANILA visit last year. Follow the tour experience @UnderArmour and @UnderArmourPH.

Michael Phelps' Custom UA Shoes


Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps. 

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way. 

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer. 

A new color of the UA Architech will be available as a limited edition offering to consumers this month on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes. 

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com