[Media Release]
Rule Yourself This Season with Under Armour’s Pioneer CoolSwitch Technology
in New Spring/Summer 2016 Collection. A leader in the innovation of
high-performance sportswear apparel, Under Armour brings sporting professionals
and aspiring athletes a step closer to ruling oneself. An unprecedented edge to
the fitness world, Under Armour’s CoolSwitch technology is unveiled in the new
Spring/Summer 2016 Collection, hitting stores in mid-February.
With the
tagline “You are the sum of all your training”, Under Armour’s Rule Yourself
campaign represents athletes’ and fitness enthusiasts’ willpower to never give
up, and the constant push to better themselves. Under Armour constantly
researches and innovates its sportswear apparel technology to aid athletes to
take that extra leap, steel their willpower and be the best they can be. With
the pioneering CoolSwitch technology, an exciting and highly anticipated
innovation in the new Spring/Summer 2016 Collection, you are guaranteed to have
an edge over others to excel in your personal fitness journey.
CoolSwitch Technology
CoolSwitch does exactly what its name
states - it cools your body and skin when you start to heat up and sweat. The
technology blends three unique active cooling agents, integrated for the first
time ever in an apparel application, with each of these ingredients delivering a
specific benefit over the course of a workout to help athletes stay
cool.
The first ingredient serves to pull heat energy away from the skin,
providing an instant cooling sensation, while the second is activated by sweat –
as an athlete begins to sweat, it kicks in to supercharge the body’s natural
cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that
characterizes CoolSwitch apparel also plays a functional role. The final
ingredient is the same technology of that used in NASA spacesuits. In the
process of changing phases from solid to liquid, this special material absorbs
and stores heat energy within the binding agents in the ‘crystal’
print.
While each ingredient performs a specific function, it is the
unique combination of these active ingredients that gives rise to Under Armour
CoolSwitch’s unprecedented active cooling capability. As a result, during a
workout, CoolSwitch wearers feel cooler, less physically taxed and their skin
temperature stays lower, allowing them to exercise longer. With Under Armour’s
CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts
everywhere to maintain and further their fitness and wellness
journey.
Clock That Last Lap
With a strong emphasis on running
this season, Under Armour has updated its range of athletic footwear with new
and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm
Gemini styles. No matter your goals – to run fast, run long, or run strong,
these new footwear designs will help you attain them.
The UA SpeedForm
Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable
breathability, and utilizes arch reinforcement construction on the medial side
for a precise fit and foot guidance for a more efficient faster ride, making for
swift and fast runs. The dual-layer midsole also combines Charged Cushioning and
Micro G® for the ultimate blend of cushioned support and explosive
responsiveness. Additionally, anatomically placed flex grooves aid the
transition from heel to toe for the most efficient performance.
The
freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for
additional support and better fit and feel, and upgrades made to the mesh
increases breathability. The full-length dual layer Charged Cushioning midsole
also delivers superior impact protection, energy return and adaptive support,
and is anatomically designed to deliver a superior heel to toe transition for
runners looking to go the distance.
UA Streaker Tee
A new
offering this season, the UA Streaker Tee consists of a moisture-wicking blend
of spun polyester and elasterell, and is lightweight, anti-microbiotic and
comfortable. Its uniquely designed side seams reduce cling and chafing, and
allows full stretch and recovery without absorbing sweat.
Making all
Athletes Better
Committed to their aim of making all athletes better,
Under Armour has also released new designs to the brand’s key ArmourVent™ and
HeatGear® technology to provide ultra smoothness, enhanced ventilation and
extreme comfort, as well as new designs for the UA Armour Bra. Updated design
lines and trims have been made to Under Armour’s signature compression gear,
where the new performance flex panel maximizes mobility and relieves chafing and
abrasion.
Under Armour’s Alter Ego line continues to ride on the
superhero hype, with the upcoming releases of the Batman vs. Superman Collection
and Captain America: Civil War Alter Ego Collection definitely pleasing fans of
DC and Marvel characters. Feel invincible with the transformative power of film
characters whilst donning Alter Ego training gear, to train with added
conviction.
The Under Armour Spring/Summer 2016 Collection will be
available at all Under Armour brand houses and shop-in-shops from February 2016.
Under Armour in Philippines (Brand Houses)
SM Megamall.
Building A SM Mega Mall, EDSA Corner Julia Vargas Avenue, Mandaluyong, 1550
Metro Manila, Philippines
UP Town Center. 2nd, UP Town Center,
Katipunan Ave, Quezon City, 1108 Metro Manila, Philippines
Bonifacio High
Street. Bonifacio High Street 9th Avenue, Bonifacio Global City, Taguig,Metro
Manila, Philippines
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Disclaimer: I do not work for UA or any of its trade partners. The following article is a media release from UA PH. I have tried and tested UA apparel - as a regular consumer, not sponsored. I ran a full marathon recently with UA apparel - absolutely no chafing.
