[Press Release] The first ever "Hello Kitty Run" event in PH

What a success!  This is how we refer to the first ever "Hello Kitty Run" event in the country, carrying the 2017 theme "Link Love Together."

Tokyo Gets Co., Ltd., a Japan-based entertainment agency, through its local affiliate Ten:22 Business Solutions, first brought the " Hello Kitty Run Manila" on 21st October 2017 at the SM By The Bay, SM Mall of Asia.  It was a major success, with over 10,000 participants.

The first Hello Kitty fun run was held in Bangkok in February 2016.  Afterwards, it was also brought by Tokyo Gets to many other Asian countries, such as, Singapore, China, Indonesia, and Vietnam.

Throughout the event, the concept " Link Love Together" was widely adopted from race kits to decorations, merchandise to food & beverage, etc.  The event attracted numerous media support both from online and offline platforms. 

Tokyo Gets and Ten:22 would like to acknowledge and appreciate the support of its main partner CHERIFER Syrup, along with other sponsors, namely, SM By the Bay, ETC, 2nd Avenue, Philippine Star, Manila Bulletin, Business Mirror, Otaku Asia, Golden Phoenix Hotel, Rizal Park Hotel, Hisense, Toy Kingdom, Skin White, Skechers, Pocari Sweat, Crystal Clear, Pascual Creamy Delight, Fujifilm Instax, Salonpas, ACER, Softex, Gardenia, Kinds in Mind, Banana Peel, Bert Lozada Swim School, Mogu Mogu, UBER PH, Chips Delight, and UCC Coffee.  They filled the grounds with dozens of themed activities, games, and photo corners that provided the runners a fun-filled and memorable day!

Social networking sites Facebook and Instagram unleashed their power to create the hype and euphoria for Hello Kitty Run Manila 2017.  The first week of its Facebook page showed an instant 10,000 followers, and had more than 31,000 followers during the event day itself!  Registered participants happily and proudly shared their photos and status with the hashtags #HelloKittyRunManila2017, # LinkLoveTogether, and #HKRManila2017.  

Following the success of "Hello Kitty Run Manila 2017 - Link Love Together", Tokyo Gets and Ten:220 are excited and proud to present the next event in Cebu, Philippines early 2018.  

Character events draw a lot of attention in Asia and it is highly anticipated that characters-related promotion will be a continuous trend.  Tokyo Gets Co., Ltd. has branch offices in Taiwan, Indonesia, Thailand, and partners with Ten:22 Business Solutions in the Philippines to provide optimal licensing promotion based on the culture and trends of the country.  

We provide support services to solve complex license agreement problems from content selection, negotiation, contract making to production, etc.  For further information and inquiries, please get in tough with Mr. Lynard Longcop via email at lblongcop@ten22businesssolutions.com, or Miss Yamada at tg_tokyo_info@tokyogets.com.  

(c) 1976, 2017 SANRIO CO., LTD  Approval No.: P170800041TG