Specialized Gears Up for SM Mall of Asia Store Opening

Specialized – a bicycle brand made for riders, by riders – gears up for its store’s grand opening today, Oct. 17 at the SM by the Bay at the Mall of Asia Complex in Pasay City.

Considered to be a biker’s haven especially in the morning, SM by the Bay is the perfect location for the first of three Specialized concept stores to open, with Pasig and Maginhawa St. in Quezon City completing the new stores for 2018.

 “We want to serve the riders where they are, and at the same time make it convenient for them to get that one-stop bike shop experience,” says Ritchie Santayana, Customer Development Director of Gruppo Innovare Corporation, referring to the choice of locations for the three stores. All three are known to be bike-friendly areas in the metropolis, and more stores are promised to come throughout the country over the next few years.

Since 1974, the brand has striven to make the best bikes for riders. The store is set to offer a comprehensive range of technically advanced products, such as:

·      The Stumpjumper, the brand’s most versatile trail bike,

·      the Turbo Levo and Kenevo, a pair of e-mountain bikes built to give riders the power to ride more trails,

·      the Venge, the fastest road bike, and

·      the Tarmac, the lightest race bike ever made by the brand.

The 2019 Shiv Disc, is also set to take center stage during opening day. The all-new triathlon specific bike promises unprecedented aero design, storage for fuel and hydration to last the whole race, and the most flexible fit. It is the most complete triathlon bike ever made.

Riders can expect easy and worry-free purchases, and a complete “Specialized experience” through the store’s full scope of services: providing expert advice in choosing the best bike, experiencing the bikes firsthand through their bike test program, bike servicing by trained staff, and the Retül Match and Vantage system, the most technically advanced bike fitting and product matching technology available in the market.

Fabulous prizes will also be raffled off while Specialized will give a 10 percent discount on all items on its launch day.

Gruppo Innovare Corporation is the authorized and appointed distributor of Specialized Bicycle Components in the Philippines.

For further information, about Specialized in the Philippines, visit https://www.specialized.com/ph/en or like and follow Specialized Philippines on Facebook at https://www.facebook.com/specialized.ph/.