Be #BetterForIt Together in the first ever NikeWomen 21K in Manila

NikeWomen empowers the modern Filipina athlete to take on her biggest challenge yet:

the NRC Women’s Half Marathon MNL 2016

Manila, Philippines — NikeWomen Victory Tour comes to Philippines as the NRC Women’s Half Marathon Manila on May 15, 2016.  


After the success of Nike Women's 10k in 2015, which was the biggest all-female 10km race in Manila with almost 9,000 runners last May, Nike invites Filipina runners to join the NRC Women’s Half Marathon Manila, Nike’s first all-women half marathon in the country. Continuing the tradition and spirit of last year's race, Filipina participants are invited to register with their best female buddy who is up for taking on bigger challenges and emerging #BetterForIt.


The NRC Women’s Half Marathon Manila is part of the largest global women's event series, the NikeWomen Victory Tour, which will see female athletes around the world challenge themselves and experience the power of the global fitness community through a series of one-of-a-kind running and training events.


Nike has prepared a series of training services for registered runners that include Nike+ Run Club sessions and Nike+ Training Club sessions. As a start point, runners can design their training using the Nike+ Running and Nike+ Training Club Apps that are available on both iOS and Android platforms.


“Nike challenges Filipina athletes in this year’s Nike Women’s Half Marathon Manila to run hand-in-hand with their best friend in a race that not only inspires but makes them better for it together. This year, we are raising the bar for runners for them to experience a bigger, more challenging, and far more fulfilling race,” says Patrick Reyes, Country Marketing Manager of Nike Philippines.


Women can register online for the NRC Women’s Half Marathon Manila 2016 at http://go.nike.com/0po61h . Registration will open on January 30, 2016 at 1:00 am, Manila time. Registration fee is PHP2,700 per pair payable via credit card or PayPal.

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About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available at investors.nike.com. Individuals can also visit news.nike.com and follow @Nike.

Nike+ Motivates Runners Through Music

Nike+ Running partners with Spotify to develop a game-changing experience that unites the tracking of the Nike+ Running App with the world’s largest music streaming service.

When it comes to running, music is motivation – just ask the earbud-wearing athletes pounding sidewalks, tracks, treadmills and tree-lined trails. Likewise, an ever-growing body of research has confirmed music’s performance-enhancing effects: it can reduce a runner’s perception of exertion and fatigue as well as increase happiness and excitement.

Nike+ Running’s newest app update, developed in partnership with Spotify, integrates these findings and builds upon the success of the Nike+ Run Club playlists already on Spotify by enhancing runners' overall in-run music experience. Notably, the update introduces Nike exclusive Pace Stations, which invite users to input their pace goal and musical preference. This data then informs a target BPM (beats per minute), which in turn creates a personalized 100-song playlist designed to push the runner’s pace. The first-of-its-kind instructive experience then guides runners to their goals when they step in-beat to the prescribed songs.

“Since our launch as the original running app in 2006, music has always been core to the Nike+ Running experience" said Adam Roth, Nike VP, Global Running Brand Marketing. "Our partnership with Spotify takes that experience to a new level, leveraging personalized music as motivational fuel every run, for every runner."

Spotify music is also an integral part of the Nike “Find Your Fast” challenge this summer. An eight-week program developed by expert Nike+ Run Club coaches, the challenge includes workouts, tunes and expert tips to help all runners, whether they are completing their first mile or realizing a personal best.

"Nike and Spotify are combining forces to create the ultimate motivating experience for runners," said Erin Clift, VP Consumer and Partner Marketing, Spotify. "Nike+ runners now have access to millions of tracks through Spotify to help them achieve their personal goals and find their fast this summer."