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Wednesday, May 20, 2015

adidas teams up with Marvel's Avengers




Spring 2015, adidas introduces a new collection of kids footwear and apparel inspired by three superheroes of the new blockbuster Marvel Studios film, Avengers: Age of Ultron, which hit theaters worldwide, April 2015.

The adidas Avengers collection features exciting new designs reflecting the unique personalities of three of the film's superheroes: Hulk, Iron Man and Captain America. This collection, which cover infants, little kids and youth boys alike, offer full head-to-toe outfits: tees, shorts, shoes, and accessories.  These come in matching colours to ensure a wardrobe with fresh looks for every true Avengers fan!

The kids collection is complemented by adult running shoes, which come in four matching designs. The adult line includes a silver-green adidas adizero Prime BOOST™ that was featured in the film. 

The new adidas Avengers collection goes back to the classic roots, with footwear inspired both by the original comics' style and the graphics of the movie. Various models include running silhouettes for adults and kids, as well as low and mid-cut multipurpose silhouettes specifically designed for kids. Response BOOST Ltd showcases adidas' premium BOOST™ technology, paired with Marvel's greatest superheroes design as the primary source of inspiration.




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